So you want to blog for a living (a must read)
Despite all of the great-sounding articles about how to write a winning blog post in 20 minutes and how to write a great blog post in 5 steps, did you know that the average new blog has a lifespan of 3 to 6 months, after which, it pretty much becomes a graveyard?
No surprise actually. You see, if you want to blog for a living, you have to take the job serious like any other vocation. You need knowledge of the trade. You need to build certain skills. Blogging is not a den for people who want to get by with the barest minimum input.
You Have To Learn The Ropes Of Blog Writing
As witth any serious endeavour, you need to learn the ropes. And there is a lot involved. If blogging was so easy, lots of blogs wouldn’t be struggling as they do. Blogging is a craft and a trade.
Have you ever seen any craft or trade without specialised skills? It is quite amusing when people talk of blogging like something anyone can do – and do well.
Have you seen any vocation or trade in which the practitioners become experts based on a 5-minute article or in 3 months of practice? Why exactly do you think you can get away with putting in the barest minimum when it comes to blogging?
Fact: most blogs fail and most bloggers are mediocre. If it were easy, many more blogger would be smiling to the bank.
If you want to blog as a professional, please go learn the ropes. I happen to know that many blogs are looking for capable hands and keep getting frustrated with what passes for blogging when they do engage new hands.
A Few Quick Tips For Blogging
1. The first rule of blog writing: never say in 10 words what you can say in 5. There are exceptions to it, but this rule generally holds. You must learn the art of brevity. You will lose readers if you ramble on. Rambling is probably great for personal blogs that are not setup for income generation. But if you want to earn from blogging, learn brevity. That means, improve your vocabulary.
2. Learn basic image editing: resizing, cropping, cut-copy-paste, brightness, etc. At the least, learn Windows Paint and perhaps one mobile app for when you need to blog from your smartphone.
3. Practice! Practice!! Practice!!! Musicians who become exceptional are those who practice their singing and/or playing for many hours a day. Why do you think you will get away with not practicing these things that are essential to blog writing? Write daily. Edit images daily.
4. Lastly, read the kind of blogs, books, magazines and articles that publish the kind of quality you want your blog to be known for. If you read a lot of trash, you will produce a lot of trash.
If you would like to learn more about blogging for a living, whether as a writer producing content for blogs for a fee or as a blog owner, join me at the Blogging For A Living Crash Course holding on Saturday, February 8th, 2020. Details below.
There are two different sessions, as follows:
First Session (for writers and bloggers who want to work as employees and freelancers)
In this session, I will talk about and show you in practical how to write great content to captivate your audience, how to write content that gets found on Google, and basic image editing (you need to know more than Canva).
Time: 10am to 12 noon
Second Session (for blog owners)
This session is for blog owners and covers how to create a content strategy for your blog, how to grow your blog and grow traffic (specially if your blog is not seeing the kind of traffic you want right now), and how to monetise beyond just slapping Google Adsense on your blog. It will include detailed information and tips on how to generate more income out of your ads through AdManager.
Time: 12.30pm to 2.30pm
If you want to attend both sessions, the combined fee is ₦50,000 instead of ₦60,000.
Special Access: Each participant also gets follow-up access to me via WhatsApp for 4 weeks after the event, so I can walk them through practical issues dealt with at the class that they may need further help with.
Date: Saturday February 8th, 2020
Venue: Y&C Hall, 25 Maye Street, Off Commercial Avenue (behind e-Centre), Sabo, Yaba. Google Maps Link.
Limited seats available, so be sure to book yours early.
For subscription information about available services, click HERE.